Topics
Analytics
Automation
Patient Experience
Previous Experience
ACA International
ACCELERATE
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Becker’s Health IT and Revenue Cycle Annual Conference
COPAM (Central Ohio Patient Account Managers)
eMetrics Marketing Analytics Summit
MAPAM (Massachusetts Association of Patient Account Management)
SAS Analytics Experience Conference
SAS Leadership Forum
April Elliott Wilson has a long history of using data and behavioral insight to drive engagement and profitability in many industries with healthcare revenue management capturing her focus for the last decade.
Wilson currently leads the Insurance Discover solution as the Vice President, Product at FinThrive. Placing an emphasis on technology, intelligence, and automation to drive results, Wilson has authored Humanizing Revenue Cycle Management (2019), Digital Analytics 101 (2016), and co-authored Reinventing Revenue Cycle Management (2018).
Prior employers include TIAA, People’s Bank, The Royal Bank of Scotland, The Dallas Morning News, AH Belo, and RevSpring. She has served on the Board of Directors for the Web Analytics Association, where she ran Marketing and co-sponsored the Education committees during her tenure. Passionate about education, Wilson has also taught MBA courses for Southern Methodist University, Otterbein University, and Stanford. She has also served as a judge for annual awards program from the Internet Advertising Competition for the Web Marketing Association since 2018.
Interested in booking? Connect with us today.
On-demand Thought Leadership
Presented by April Wilson
4 Reasons Why Denials Happen and How to Minimize Them
Capture More Dollars by Identifying Other Payment Opportunities
Claim Higher Government Reimbursements
How Healthcare Organizations Can Maximize Reimbursements
Embracing a Revenue Cycle Renaissance: What Providers Can Learn from Other Industries
The healthcare providers that leverage revenue cycle processes with the consumer’s best interest in mind will be the ones most set up for long-term success. With outside forces like CVS, Amazon and others seeking to win customer loyalty in the wellness game, traditional hospital providers will struggle to compete. In this session, Wilson showcases several examples of what healthcare can learn from her time in working in other industries such as financial services, media, retail and tradeshow management.
The Power of Data: Using Analytics to Reduce Denials
More and more hospitals find it challenging to recoup revenue due to rising bad debt, so coming up with effective strategies is imperative to the financial health of healthcare systems and practices. Harnessing technology and the power of data can significantly increase revenue recovery efforts. In this session, Wilson takes you on a journey looking at healthcare's current state, payment trends and how third-party data can help optimize revenue management.
Trouble Upstream: Using Insurance Discovery to Fight Bad Debt
The Public Health Emergency due to the Pandemic has expired, and hospitals are feeling the financial ripple effect of that now. According to the Census Bureau, more than 27 million people in the US were uninsured in 2021. Combined with the fact that we’re seeing historically high out-of-pocket maximums for patients, the financial impact on community and national healthcare systems is real and here to stay. Rising healthcare costs trickle down to patients who potentially owe more due to high deductible health plans while facing other economic challenges. Bad debt can be the result of late or non-payments, but innovative hospitals and providers can take a calculated approach to reduce the amount of debt on the books.