The Revenue Cycle Management Technology Adoption Model (RCMTAM)

    RCMTAM offers healthcare providers a comprehensive tool to evaluate and enhance financial and technological performance through an evidence-based, five-stage maturity model.

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    Featured Content

      FinThrive_EXEC_Revenue Management Automation Guide-svg

      Your Guide to an Autonomous Revenue Cycle
      Plot a course toward forward-thinking innovation that improves efficiency, the patient experience and your bottom line.

      Executive Leadership

      Meet the leaders behind FinThrive. With extensive industry experience, this innovative team is revolutionizing healthcare finance as we know it.

      Hemant Goel

      President and CEO

      Hemant Goel leads the company’s mission to make revenue cycle management simple, efficient and accurate. With more than 35 years of global experience and proven success in healthcare information technology, he brings a comprehensive set of management, technical and product development skills to the organization. Goel believes FinThrive is at the forefront of innovation in the healthcare finance space. Delivering solutions that break the cycle of inefficiency helps advance the healthcare economy and uplift the entire healthcare system.


      Cheryl Alden

      Chief Marketing Officer

      Cheryl Alden is responsible for the overall marketing strategy at FinThrive. With more than 25 years in enterprise software marketing, Alden is well versed in leading teams to develop high-impact marketing and brand strategies that drive growth, improve the customer experience and optimize enterprise value. She believes technology innovation is the answer to making healthcare effective and sustainable. For Alden, being part of an organization that enables providers to deliver great experiences for both their patients and team members is a rewarding opportunity.


      Jen Do

      General Counsel

      Jen is responsible for leading legal, compliance and contracting for FinThrive. Do went to undergrad and law school at the University of Texas at Austin. Before joining FinThrive, she practiced law in San Francisco at Latham and Watkins. Do brings a wealth of legal expertise as she has been with the company for over 14 years and has seen FinThrive’s growth and incredible transformation during her tenure.


      Evan Goad

      Chief Strategy & Customer Success Officer

      Evan Goad is responsible for leading Customer Success, Strategy, M&A and Corporate Development at FinThrive. Evan joined FinThrive through the TransUnion Healthcare acquisition, where he spent over a decade helping to build TransUnion’s Healthcare business from start-up to scaling growth business. With over 12 years at the company, Evan has an in-depth knowledge of FinThrive solutions, customers and the market. He is passionate about leveraging technology to help customers be more effective and efficient at achieving reimbursement for their earned revenue.


      Kit Herrmann

      Chief Financial Officer

      Kit is responsible for managing financial transactions and supporting strategic partnerships. Herrman went to undergrad at William & Mary and grad school at Georgetown University, graduating with a BBA and MBA. Herrman has more than a decade of experience in Corporate Finance. Before joining FinThrive in early 2023, he was the VP of Finance at the Sabre Corporation for two years.


      Mark Janiszewski

      Chief Solution Officer

      Mark Janiszewski is responsible for product leadership at FinThrive focused on the patient experience and denial prevention. With extensive product management experience from Greenway Health and McKesson, Janiszewski joined FinThrive in 2018 and works closely with customers as well as development, marketing, sales, and operations to strengthen FinThrive’s solutions and deliver best-in-class offerings. He embraces the challenge and opportunity to reduce the waste in the healthcare system so that more healthcare dollars can be focused on keeping patients healthy.


      John Landy

      Chief Technology Officer

      John Landy is responsible for Development, Infrastructure, Corporate IT and Information Security. Landy brings more than 30 years of experience solving business problems with innovative solutions created by global technology teams. As a creative, results-driven leader, Landy believes FinThrive's products can provide healthcare providers with greater automation and efficiencies, that will enable them to focus on improving patient outcomes.


      Greg Lanier

      Chief Growth Officer

      Greg Lanier is responsible for leading FinThrive's growth initiatives and sales team. Lanier has more than 25 years' experience developing and implementing strategic initiatives to increase and accelerate growth across organizations. He is a proven high performance team builder and leader. Lanier is excited to have the unique opportunity to create and become the market leader for a new platform category in healthcare revenue management. This category delivers material savings to our customers while improving the patient experience.


      Denise Quintanilla

      Chief Human Resources Officer

      Denise is responsible for the management of all Human Resources activity within FinThrive, including talent development, acquisition and retention, organizational design and capability, colleague engagement and total rewards. She brings over 25 years of experience in HR leadership, having held titles such as Chief HR Officer and Chief People Officer. Quintanilla is passionate about developing and executing strategy that manages commercial and infrastructure growth.


      Brad Rennick

      Chief Customer Officer

      Brad Rennick is responsible for leading the FinThrive Customer Organization and delivering a world-class customer experience that ensures the successful adoption of FinThrive solutions. He has more than 20 years’ experience in enterprise relationship management, complex solution delivery, technical support, education development and customer success, with his prior 10 years as an executive leader at ModMed, a high growth Saas EMR. Rennick believes that with strong relationship alignment and a single focus on helping our customers exceed their business goals, we will continue transforming the revenue cycle and providing a positive patient outcome.


      John Yount

      Chief Innovation Officer

      John Yount is responsible for driving growth via FinThrive solutions focused on Revenue and Insights Optimization. These solutions help customers maximize revenue while providing a wholistic view of performance across the entire revenue cycle. In addition, Yount is responsible for efforts to expand to both the Payer and Life Science markets. With more than 25 years of experience, Yount joined FinThrive following leadership roles at McKesson Corporation and TransUnion Healthcare. Yount joined TransUnion Healthcare in 2016 as part of the healthcare leadership team, where he helped define the strategies that led to a billion dollar+ valuation. Yount is focused on creating value by helping customers address issues – which has positively impacted customer success and company growth.