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      FinThrive_EXEC_Revenue Management Automation Guide-svg

      Your Guide to an Autonomous Revenue Cycle
      Plot a course toward forward-thinking innovation that improves efficiency, the patient experience and your bottom line.


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      Brian Urban

      Director of Innovation and Emerging Markets

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      Social Determinants of Health

      Large Commercial and Blue Cross Blue Shield Health Plan Trends and Evolutions

      Previous Experience

      Alzheimer’s Association

      Cigna Corp

      Obediah Cole Prostate Cancer Foundation

      Utica University Institute for the Study of Integrative Healthcare

      Walgreens Specialty Drug - Product Innovation

      Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy.

      Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban is also the host of the FinThrive Podcast, Healthcare Rethink.

      Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development, a Masters in Public Health and is currently completing a dual MS/PhD at Brown University. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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      How UPMC for You is Rethinking Healthcare

      ▶︎   Watch Episode 1

      How Digital Communities are Transforming Healthcare with Twill

      ▶︎   Watch Episode 2

      Policies, Politics and Healthcare with Geoffrey Roche

      ▶︎   Watch Episode 3

      Navigating Healthcare in America with Dr. Eric Bricker

      ▶︎   Watch Episode 5



      SDOH and Mission Based ROI with John Gorman

      ▶︎   Watch Episode 6

      Pushing Healthcare Forward with Brad Kimler

      ▶︎   Watch Episode 7

      How Walgreens is Reimagining Localized Healthcare

      ▶︎   Watch Episode 9

      Health Data Collaboration Can Save Our Healthcare Economy

      The average healthcare patient account bounces back and forth between payers and providers multiple times before it gets anywhere near payment...

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      Building Trust Through Education and Data Innovation

      Urban discusses the Data Humanity Lab on the "Highway to Health" podcast with host David Kemp.

      ▶︎   Watch Podcast

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