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    Four Simple Steps to Uncover Hidden Revenue 
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      Your Guide to an Autonomous Revenue Cycle
      Plot a course toward forward-thinking innovation that improves efficiency, the patient experience and your bottom line.


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        Advance Health Equity Through Data
        Learn actionable strategies to turn robust data into powerful patient and member experiences.

        Brian Urban

        Head of Payer Segment Marketing

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        Social Determinants of Health

        Large Commercial and Blue Cross Blue Shield Health Plan Trends and Evolutions

        Previous Experience

        Alzheimer’s Association

        Cigna Corp

        Obediah Cole Prostate Cancer Foundation

        Utica University Institute for the Study of Integrative Healthcare

        Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy.

        Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare.

        Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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        How UPMC for You is Rethinking Healthcare

        ▶︎   Watch Episode 1

        Policies, Politics and Healthcare with Geoffrey Roche

        ▶︎   Watch Episode 3

        SDOH and Mission Based ROI with John Gorman

        ▶︎   Watch Episode 6

        How Walgreens is Reimagining Localized Healthcare

        ▶︎   Watch Episode 9

        How Digital Communities are Transforming Healthcare with Twill

        ▶︎   Watch Episode 2

        Navigating Healthcare in America with Dr. Eric Bricker

        ▶︎   Watch Episode 5

        Pushing Healthcare Forward with Brad Kimler

        ▶︎   Watch Episode 7

        Health Data Collaboration Can Save Our Healthcare Economy

        The average healthcare patient account bounces back and forth between payers and providers multiple times before it gets anywhere near payment...

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