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2022 was a tough year for healthcare providers… and patients. For providers, expenses outpaced revenue, driven up by the labor shortage,...
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Our lives changed significantly during the pandemic—lost jobs, cross-country moves, pay cuts and lost or changed health insurance. Healthcare behavior also changed. A survey released by the Prevent Cancer Foundation found that 43% of people surveyed had missed preventive care appointments during the pandemic. In the three months after lockdown measures were first imposed, Epic Health Research Network found that screenings for breast, colon and cervical cancers had declined by two-thirds.1 This is significant for health plans, who are already beginning to see the costly effects of skipped appointments. That’s why it’s important for health plans to know and engage their members.
Read on to learn three ways Social Determinants of Health (SDOH) data helps health plans succeed.
If a member isn’t engaged, reconsider your outreach tactics and seek to understand their preferences. If they aren’t answering the phone, maybe direct mail or email is better. Are they not responding to your mailings? Maybe you don’t have the right contact information. Twenty-six million people in the U.S. moved from their primary address in January through October 2021. That’s about 8% of the U.S. population.3 Not having the right information can result in poor member engagement, coordination and financial loss. Invest in comprehensive screening tools and technology and consider partnering with external vendors that specialize in socioeconomic data aggregation and SDOH risk mitigation strategies. Small steps can make a big impact.
When a health plan has the right data, it can develop member outreach strategies and interventions that will lower costs, advance health equity and improve engagement. And while there’s no shortage of data in the healthcare industry, it can be challenging for health plans to decipher which data to use.
Learn more about how we help health plans succeed.
Source
1. https://epicresearch.org/articles/delayed-cancer-screenings-a-second-look/
3. https://www.jchs.harvard.edu/blog/have-more-people-moved-during-pandemic
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