The Revenue Cycle Management Technology Adoption Model (RCMTAM)

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      Using End-to-End Analytics to Improve Your Healthcare Revenue Cycle Management

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      The healthcare industry is constantly evolving, but one constant remains – providers continue to face a variety of challenges, including reduced payments, increased denials, higher labor costs and decreased patient volumes.

      Amidst this dynamic environment, it is paramount for healthcare executives to equip themselves with essential revenue cycle metrics to effectively navigate these hurdles and maintain a strong bottom line.

      John Yount, Chief Innovation Officer at FinThrive, emphasizes the key to harnessing data successfully lies in embracing one analytics platform that provides data across the revenue cycle.

      “An end-to-end platform excels by centralizing scattered data, which allows for a comprehensive and contextual analysis of both payer and provider performance,” Yount said in a recent interview with HealthLeaders.

      Let’s look at top ways in which end-to-end analytics can empower organizations to elevate their revenue cycle management.

      1. Holistic understanding of revenue performance

      Traditionally, healthcare analytics have been dominated by point solutions, leading to a reliance on numerous RCM vendors within health systems. This fragmented approach only offers disparate insights into the revenue cycle, resulting in data silos that pose challenges for providers striving to grasp performance across the revenue cycle.

      “With so much dispersed data, leaders often grapple with evaluating data from multiple sources in one view to get a complete understanding of an issue,” Yount said. “As a result, they are challenged to identify effective steps required to impact revenue growth positively.”

      In contrast, an end-to-end analytics platform serves as a cohesive solution, integrated data from various origins into a singular space akin to assembling a puzzle. By eliminating data silos, finance leaders gain a panoramic view of metrics along the revenue cycle, facilitating a deeper comprehension of revenue influencers and empowering well-informed decision-making at every step of the journey.

      icon-symbols-checkmarks  RELATED: Unlocking Revenue Success: Key Healthcare RCM KPIs for a Strong Bottom Line

      2. Vendor consolidation for simpler RCM management

      In the world of healthcare, it's common for organizations to use different vendors for various RCM tasks due to the many moving parts in the process. This can make it tough for leaders to piece together insights on revenue performance since they must juggle multiple data sources.

      “There's an increasing need for consolidation through a unified platform,” Yount said.

      This not only cuts down on complexity but also boosts efficiency for healthcare leaders. Bringing vendors together can help organizations save costs and work more productively. In fact, switching to an end-to-end analytics platform can reduce costs related to tasks like data gathering, report creation and impact analysis.

      By ditching the need to work with multiple vendors, teams can focus on building stronger relationships with a single partner who gets to know their business well and allows staff to tackle more critical tasks.

      3. Identify opportunities for revenue enhancement

      Rather than pulling RCM data from multiple sources, an end-to-end analytics solution offers unrivaled visibility and ease of access to critical financial metrics.

      By leveraging such a solution, organizations gain insights into successful strategies, areas for improvement, focal points for enhanced impact and actions that may yield diminishing returns. This comprehensive view equips organizations to pinpoint and address gaps with actionable insights.

      The integrated nature of this solution not only provides intelligence that enables actionable insights but also uncovers opportunities for RCM teams to enact corrective measures, ultimately uplifting financial performance across the board.

      “This integrated approach doesn't just pool data—it adds a layer of context, enabling comprehensive analysis across the entire revenue cycle for more predictive and proactive revenue management,” said Yount.

      By embracing end-to-end analytics, healthcare executives can not only address current challenges but also pave the way for sustainable growth and efficiency in revenue cycle management.

      To read John Yount’s full interview with HealthLeaders, click here. Plus, learn how you can transform your decision-making with complete visibility of your revenue stream with FinThrive.


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