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      nThrive Strengthens Leadership Team with Appointment of Seasoned Marketing Leader

      Oct 7, 2021

      Alpharetta, GA

      Cheryl Alden to serve as Chief Marketing Officer for nThrive (now FinThrive).

      nThrive (now FinThrive) announces the appointment of Cheryl Alden as Chief Marketing Officer. With more than 25 years in enterprise software marketing, she has spent the last two decades leading global marketing teams with a focus on developing high-impact marketing and brand strategies to drive growth, improve the customer experience and optimize enterprise value.

      In her new role, Cheryl is responsible for developing and implementing strategic marketing plans that will elevate nThrive’s brand position and strengthen the company’s go-to-market capabilities across their portfolio of revenue cycle solutions. Prior to nThrive, Cheryl most recently served as Senior Vice President of Marketing at PointClickCare, where she successfully implemented marketing strategies that helped transform the company from start-up to category leader in cloud-based software for post-acute healthcare.

      “We are very excited to have Cheryl join the executive leadership team with her focus on working with high potential companies looking to take their marketing to the next level,” said Hemant Goel, CEO, nThrive. “In addition to her skills, Cheryl also embodies the culture of nThrive. She will be an incredible leader for this team and a great partner as we move forward towards continued growth in our marketing organization.”

      Cheryl shared her enthusiasm, “I am excited to join the team at nThrive in their mission to remove unnecessary waste and revenue leakage in healthcare. I believe we are uniquely positioned to impact better financial health outcomes for providers and payors, and empower a high quality, sustainable healthcare system for patients. Healthcare has seen much change in recent years and it’s great to be part of a team working to solve its most critical challenges.”

      About FinThrive

      FinThrive – formerly nThrive and acquired companies, TransUnion Healthcare and PELITAS – is advancing the healthcare economy. Our 1,600-plus colleagues rethink revenue management to pave the way for a healthcare system that ensures every transaction and patient experience is addressed holistically. We’re making breakthroughs in technology—developing award-winning revenue management solutions that adapt with healthcare professionals, freeing providers and payers from complexity and inefficiency, so they can focus on doing their best work. Our end-to-end revenue management platform delivers a smarter, smoother revenue experience that increases revenue, reduces costs, expands cash collections, and ensures regulatory compliance across the entire revenue cycle continuum. We’ve delivered over $7.6 billion in net revenue and cash to more than 3,245 customers worldwide. When healthcare finance becomes effortless, the boundaries of what’s possible in healthcare expand.

      For more information on our new vision for healthcare revenue management, visit FinThrive.com

      Media Contacts

      Francesca Richards
      nThrive
      (610) 427-9844
      frichards@nthrive.com