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    Four Simple Steps to Uncover Hidden Revenue 
    You could be missing out on millions in annual revenue. Learn how to recover every earned dollar.

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      FinThrive_EXEC_Revenue Management Automation Guide-svg

      Your Guide to an Autonomous Revenue Cycle
      Plot a course toward forward-thinking innovation that improves efficiency, the patient experience and your bottom line.


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      Featured Content

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        Advance Health Equity Through Data
        Learn actionable strategies to turn robust data into powerful patient and member experiences.

        April E. Wilson

        Vice President, Product

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        Patient Experience


        Previous Experience

        ACA International



        Becker’s Health IT and Revenue Cycle Annual Conference 

        COPAM (Central Ohio Patient Account Managers)

        eMetrics Marketing Analytics Summit 

        MAPAM (Massachusetts Association of Patient Account Management) 

        SAS Analytics Experience Conference 

        SAS Leadership Forum


        April Elliott Wilson has a long history of using data and behavioral insight to drive engagement and profitability in many industries with healthcare revenue management capturing her focus for the last decade.

        Wilson currently leads the Insurance Discover solution as the Vice President, Product at FinThrive. Placing an emphasis on technology, intelligence, and automation to drive results, Wilson has authored Humanizing Revenue Cycle Management (2019), Digital Analytics 101 (2016), and co-authored Reinventing Revenue Cycle Management (2018).

        Prior employers include TIAA, People’s Bank, The Royal Bank of Scotland, The Dallas Morning News, AH Belo, and RevSpring. She has served on the Board of Directors for the Web Analytics Association, where she ran Marketing and co-sponsored the Education committees during her tenure. Passionate about education, Wilson has also taught MBA courses for Southern Methodist University, Otterbein University, and Stanford. She has also served as a judge for annual awards program from the Internet Advertising Competition for the Web Marketing Association since 2018. 

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